Southwestern Health Resources
—

OTHER HEALTHCARE PROJECTS

HEALTHCARE

Rebrand + Digital Redesign
—
When two of Texas’ best and brightest hospitals (Texas Health Resources & Southwestern) came together it was a positive for the people of North Texas. Especially since this new, integrated health system was created to deliver better quality and improved value. But when those benefits weren’t coming through in their website and other communications – and worse yet, not resonating with their population – something different, and more compelling, had to be done.

This new organization, Southwestern Health Resources (SWHR), needed to completely revamp, design and implement a new digital presence. By first understanding their business objectives, specific audiences, differentiating products, as well as their competition’s offerings, the scope to focus on a few vital calls to action and messages became clear. The result is simple, genuine and relates to them in a way that’s credible, approachable and most importantly, human.

• Branding
• Website Design
• Visual Design
• Creative Direction
• Illustration
• Photo Direction
• Animation Story Boarding

southwesternhealth.org