Harvard Medical Facility Physicians
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OTHER HEALTHCARE PROJECTS
HEALTHCARE
Brand Design and Digital
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A new logo and brand identity was developed for Harvard Medical Faculty Physicians (HMFP). This identity captured the organization’s mission, vision, values, and position HMFP as a leading physician organization with a reputation for clinical and academic excellence.
It was crucial for the physicians to see HMFP as a partner and advocate for the physician in the delivery of exceptional patient care. The brand needed to be represented with other local healthcare partners; Beth Israel Deaconess Medical Center, and Beth Israel Lahey Health, to show the valued partnership. It needed to be clear for staff and patients to understand the Harvard Medical School and partnered hospitals’ extended brand value.
The work includes several digital branded elements as well as printed and promotional materials.
• Creative Direction
• Visual Design
• Production
• Brand Identity
• Illustration
• Stationary
• Signage
• Social and Digital Communications
• Visual Guidelines
hmfphysicians.org