FINANCIAL
Campaign for BNY Mellon Investors
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A new approach to engaging investors with their surroundings was proposed by tapping into frequented locations like property builds, airports, common commuting routes, and places of employment. Each of these locations carried the theme of “Thinking Ahead”
The plan to enhance the BNY Mellon global presence, included strengthening the client experience as well as empowering strong employee engagement. Digital queues were placed in many of the promotional ads, as well as geo location activation via mobile. This gave a meaningful and connected support to investors in their daily life, traveling, commuting, and on-site. The look and feel of the color bands drew upon the multi-facets of the investor industry. The warm color banding throughout the campaign gave focus to increasing growth and potential, giving visuals of chart graphic growth, and impressing the theme of always looking ahead.
• Creative Direction
• Visual Design
• Production
• Story Board Animation (Data Vis)